Dear Advertiser,

NetMerit's experience in internet advertising and marketing, comes from way back in 2006, before it became 'cool', and served the needs of advertising agencies, financial institutions, car manufacturers and auto dealers, political campaigns, steel & furniture manufacturers, clinics, web hosting companies and online stores.

Our approach includes the different activities, reports and consulting services that are described below:

1. Internet and your product:
Can the Internet serve as a marketing environment for your product and service? Evaluation of the internet demand for your product/service or info about it. Identification of channels suitable for marketing communication for your business/project.

2. Google campaigns:
Search- and Placement- / Adwords and Adsense (pay per click & other) campaigns – identification of target groups, identification of relevant keywords and phrases, competition analysis, campaign setup, campaign optimization and post-evaluation analysis. We used to be Google certified partner, but our core competences have shifted significantly after 2010.

We have devised several formulas which can optimize internet marketing budgets and especiallly money spent in Google Adwords campaigns:
- Most Valuable Presence (MVP) for comparing the value brough by different internet marketing channels
- Most Valuable Keywords (MVK) in Google and other PPC
- Most Valuable Keywords, Click-Weighted (MVK-CW) again for PPC campaigns in Google and else

3. Competitor’s internet advertising activity:
Marketing research, identification & analysis of the internet ad presence of direct competitors and other, indirect competition

4. Target group behavior in internet
Research & analysis of your target group behavior in internet. What else, besides your product, are your customers reading/viewing/buying on the internet, and what else are they doing while online.

5. Web-site analysis:
Analysis and recommendations on the structure, interface, and information flow of your website and design in relation to the advertising campaign goals. This includes:
5.1 Content implementation and consistency, content buildup according to customer demands
5.2 Website structure relevance
5.3 Increasing the user-friendliness of the site’s interface and its value

6. Behavioral analysis of the website visitors:
What are the visitors doing while browsing your site. Analysis according to demographics, entry/exit pages, pages visited, page visit length, etc. Recommendations on how to stimulate them to do what they should be doing in order to increase your sales and conversion ratios.

7. Advertising, media planning, media buying for the internet:
Recommendations on the media/marketing mix, development, media buying and execution of ad campaigns in internet.

8. Achieving Google-friendliness:
Search engine optimization (SEO) and marketing (SEM). This includes:
8.1 Initial Googe pagerank, Alexa rank, SERP evaluation
8.2 Content analysis and imrovement: keyword and key phrases density…
8.3 Code analysis and imrovement: keywords in tags and html…
8.4 Link analysis: internal and external links of relevance, link build-up
8.5 Regular Search Engine ranking position (SERP) reports for: Google, Yahoo, and other search engines
8.6 Other recommendations for changes in the website contents/code with aiming to improve to SEO

9. Website popularity analysis, audit and reports:
9.1 Website statistics: according to web hosting logs
9.2 Google Analytics reports and analysis and comparison to weblog stats
9.3 External measurement tools: Alexa reports, Nielsen and industry comparisons

As a demonstration of our abilities and their value to you, we offer to produce for you free of charge with:
-- An initial analysis of your website placement
-- Internet presence comparison to 2-3 major competitor sites
-- Search Engine Optimization analysis for content, code and popularity
-- Google Presence recommendations

10. WE ARE PROUD TO PRESENT OUR NEWEST COMPETENCE- ONLINE REPUTATION MANAGEMENT:
10.1 Online reputation management and company presence
10.2 Online identity management and digital footprint control
10.3 Internet multi-channel content deployment, and strategic build-up. Our soon to be launched ORM brand: www.RepuTactics.com

As a demonstration of our abilities and their value to you, we offer to produce for you free of charge with:
-- An initial analysis of your website placement
-- Internet presence comparison to 2-3 major competitor sites
-- Search Engine Optimization analysis for content, code and popularity
-- Google Presence recommendations

After you evaluate our initial efforts above, we can prepare thru a more detailed offer, based on additional information concerning your needs. If you are interested – please contact us:

By phone: +359-887-452-719
By email: sales@netmerit.net

We wish you success in your efforts!

Kind regards,

Anguel Anguelov
General Manager
NetMerit